In order to develop some brand successfully, the company must firstly understand what it is
A brand is a set of all those good, bad or wrong strategies. It is defined with your best or worst product, best and worst awarded commercials that were somehow approved by management, published and forgotten quickly. It is defined with success of the best employee, the company’s star, for whom everyone was sure that would ruin the company. It is also defined with recepcionist and secretary and music you hear when they put you on “hold”, with every statement in the public, or gossip in newspapers or on Internet… Brand is, in fact, connection between contents, images, visions and senses that become psychological concept that is accepted in public where it can stay forever. So, as it is impossible to control absolutely some brand, the best you can do is to influence on it and lead it.
Explicit design offers you a wide spectrum of creative solutions in marketing area which gives you perfect solutions for brand development. Strategic creativity is important for new brands that appear for the first time on the market and don’t have a consumer loyality, and for existing brands that must be renewed, revitalized and prepared for progress and market competition. Our services can be divided in several areas:
- Strategic planning
- Brand and corporate identity planning
- Positioning on the market
- Communication strategy
- Objectives and marketing strategies identification
- Planning budget for marketing
- Project management
- Organization and preparation of campaigns and promotions
- Evaluation of existing materials
- Creative services
- Production
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